Inspired by the engine’s organic Shop the Look Pins, sellers can tag up to 25 items in an image. Traders will be able to feature multiple products in a single ad so Pinners can discover great products in the context of a Pin’s image and click to checkout on the retailer’s site. Today, they’re introducing Shop the Look ads for businesses to reach people who want to go from dreaming to decision making, from inspiration to purchase. Pinterest gained momentum as a discovery platform by using inspiration to tap into shoppers’ individual taste and filter out irrelevant products, tackling the ‘paradox of choice’ as an obstacle to the purchasing journey. – Tatiana Okutina, head of comms, home improvement projects, Leroy Merlin. So far, Pinterest’s shopping features have increased traffic to our site, leading to more engagement and potential purchases.”
Because of the open mindset of the audience on Pinterest who are looking for ideas of what to try and buy next, we were eager to explore more shopping features to help customers take their home projects from inspiration to action. “Pinterest has already enabled us to inspire consumers across Europe to consider Leroy Merlin for home ideas. It saw Pinterest introducing an enhanced visual search tool, Lens which joined forces with an innovation, Product Pins to surface shoppable products or suggestions based on consumers snaps – with the current price for an item and a direct link to the checkout on the retailer’s site. The visual discovery engine have been making headlines last week in a bid to assume the role of a social commerce platform.
Pinterest are embracing their proposition as a visual discovery engine with new shopping features aimed at supporting traders who use inspiration as a magnet for sales.
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